With the launch of a new website, the Philadelphian Home Owners Association was in need of a new logo that was web friendly and could be used in a variety of configurations. The previous logo (bottom left) was felt to be muddy and non-versatile.  The new logo incorporates the Joan of Arc statue found in front of the building in a more modern and detailed fashion. Joan faces right in the new version, looking toward the future. The new font choice, of a clean, varied weight serif, retains the classic feel of the old while bringing it into the twenty-first century.