branding. marketing. storytelling.
RESUME
Professional Summary
My career began with North Jersey Media Group, a regional publisher of weekly newspapers and community focused luxury magazines. I was quickly promoted twice, from Sales Support to Account Executive, tasked with helping small to mid-size businesses design media plans that would reach their target demographic while using their limited budget wisely. It was there I learned what an impact strategic marketing and campaigns could have and I relished the opportunity to work hand in hand with my dozens of clients to build their brand recognition regionally.
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After moving to the mid-west I continued my work with smaller brands, designing digital campaigns for a regional chain of independently owned Hallmark stores and helping to build the brand of a touring blues band. I was later brought on board at one of the region's oldest and most highly decorated commercial and residential landscaping firms to help bring the brand into the 21st century.
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I relocated again to Philadelphia following a family illness and was chosen to lead the branding efforts at one of the city's top residential real estate teams. While there, I designed and launched a new website from the ground up as well as created a cohesive brand identity across all client facing materials while simultaneously growing the social footprint of the team and developing content that encouraged high engagement rates.
My experience has developed within me a wide skill set that I look forward to bringing to my next opportunity.
SKILLS
Content Strategy Writing Campaign Management Branding
Social Media Web Design Event Marketing Creative Initiatives Graphic Design SEO Video Editing Email Marketing
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Photoshop InDesign Illustrator Premier WordPress Google Office Suite Microsoft Office Suite Salesforce
EXPERIENCE
2018-2018
MARKETING DIRECTOR | CENTER CITY LISTINGS
Created a brand strategy focused on expanding brand recognition. Built a WordPress based site with lead generation and SEO ranking as key performance indicators. Developed a digital media strategy that resulted in exceptional rates of follower growth, engagement, and organic reach.
2016-2018
MARKETING COORDINATOR | HERMES LANDSCAPING
Led brand rejuvenation that included organic new logo introduction on internal and external marketing materials and website design. Designed promotional and printed materials for industry events, client presentations, award submissions, client facing events, and internal usage. Planned and hosted full company events for up to 250 attendees.
2015-2016
MARKETING DIRECTOR | Scotch Hollow
Designed a digital campaign that expanded brand recognition across multiple platforms. Created graphic design elements including tour posters, postcards, and digital content. Directed and shot music videos.
Designed a digital campaign that expanded brand recognition across multiple platforms. Created graphic design elements including tour posters, postcards, and digital content. Directed and shot music videos.
Designed a digital campaign that expanded brand recognition across multiple platforms. Created graphic design elements including tour posters, postcards, and digital content. Directed and shot music videos.
2012-2016
DIGITAL MARKETING DIRECTOR | COUNTRY MOUSE HALLMARK
Expanded social media footprint across multiple platforms resulting in an exceptional increase in followers and organic reach. Created campaigns for and managed email marketing database of over 10,000 subscribers. Created in-store promotions.
2012-2016
ACCOUNT EXECUTIVE | NORTH JERSEY MEDIA GROUP
Worked with small and mid-size businesses to create media buying plans to expand their regional brand recognition and drive sales. Wrote and placed press releases for clients.
Education
College of Santa Fe
BA, English
Minor Communications
johnson county community college
Internet Marketing Certificate